What is The backbone of any successful social media campaign

After many years of running successful social media campaigns we have acquired some interesting insights. Social media marketing has evolved from that cute fuzzy little thing that everybody loved. In time, it became an animal that most marketers, and small businesses were able to tame while it was still in the cage.

These days though it can be said that social media marketing has become a beast! Typically only the experienced and extremely skilled can step into the arena with it. The unskilled and unwary oftentimes attempt to own this beast and end up getting slaughtered. Yes, it's a new day for successful social media campaigns.

So, we say all that only to tell you that to acquire genuine skill when it comes to your social media marketing campaigns, and if your business that doesn't have time to deal with it, then you need to make sure that you enlist the services of someone does. Sad to say, there are millions of businesses out there who are getting slaughtered by this beast every day, so the beast just continues to grow and get fat and strong from all the revenues of those who just don't know.

What should be the backbone of any successful social media campaign?

Once upon a time, one might have said more fans that you have the better. Now though that is not necessarily the case. Don't get me wrong it always advantageous to have lots and lots of fans to your fan pages, and social media accounts. The thing is though is that those fans alone may not translate into dollars for your business or exposure for your brand.

There are many strategies that can be used, but in my eyes the backbone of a successful social media campaign is one that allows you to all things simultaneously. That is, one that gets fans, collects a good e-mail, and gives permission to message and post directly to the customers.

You might say, how in the world can you do that?

Well, it takes the right planning, the right technology, and the right promotions. Of course, it needs to be attended to by a professional social media consultant or agency. These types of social media campaigns are not for the business owner that just wants to run a quick "social media" Sprint. These types of campaigns will run for years, week after week, and month after month. This is a marathon that will continue to make money for your business. Thus becoming the backbone of your successful social media campaigns.

Of course, you'll still engage in other forms of social media marketing like regular posts to your fan pages, pics to your pinterest and instagram accounts, and tweets, but the bread and butter will be in your regular message promotions.

The businesses that do not employ these methods are sure to get lost in the social media jungle only waiting to be found and devoured. Without a good guide very easy to get lost.

If you are one of those businesses that really want to start up a social media campaign like these you can find an agency, or just drop us a message in the contact form on our site at admonitize.com/contact.php and put the words "social media campaign" in the subject line. Let us know what you're looking to do and a way to contact you and we will help you create a campaign that will bring you in more customers any creature bottom line. Now all you have to do is go ahead and take action. The social media beast is waiting to be tamed by your business.